"Planning is the intellectual or 'thinking' component of the conservation management process. It is in itself a dynamic, iterative process. It is about recognising the things that are important and making decisions about what we want to acheve and what we must do. Planning is about sharing this process with others so that we can reach agreement; it is about communication; it is about learning. It is one of the most important conservation management activities.
Mike Alexander

We haven't got a plan, therefore we can't fail
Spike Milligan